Justin was born in Kelantan and grew up in a family of six. His parents worked tirelessly, selling pastries at a roadside stall every evening to make ends meet. His earliest memories are of watching his mother in the kitchen, mixing ingredients with skill and precision, turning them into delicious treats. This daily activity sparked his fascination with kitchen equipment, laying the foundation for his future endeavours.

As Justin grew older, he pursued a degree in mechanical engineering, a field that further fueled his curiosity about machinery and mechanisms. During an internship abroad at a factory, his thoughts often wandered back to the kitchen mixers he had seen as a child- the mechanics behind their continuous power and efficiency.

Upon returning to Malaysia, Justin’s interest in kitchen equipment led him to start Kitmens. He wanted to create a practical and user-friendly stand mixer. To do this, he and his team bought various brands of mixers to study, dissecting them to understand their strengths and weaknesses.